Masthead - GQ, stands out to readers
Central image - Clint Eastwood, appeals to an older audience?
Discourse and cover lines - Suggests contents of magazine, as well as who its aimed at
Mode of address - Friendly? informal? Direct
House style - Readers know what to expect - colour, font style, layout and design all conform to a regular pattern.
2 main colours used - orange and white, stands out
Tagline - highly respected magazine? Boosts image of magazine and reader
Price - selling point
Men of the year issue - More reason for people to buy magazine, more people might be interested
Celebrity names - again makes the reader more inclined to buy and read
Obsession of the year - story, hints at sex and love life
Saga
Tagline - Claim of quality to audience, promise of pleasure
Masthead - plain, simple, clean
Central image - star image, may persuade people to buy the magazine - Again, hints at the target audience being an older audience
Discourse and coverlines - Again, hints at an older audience for the magazine
Real life story of Michael Caine - makes them feel involved, more likely to buy magazine
Mode of address - Friendly, direct
House style - 2 colours, red and white
Suggest two different audiences for GQ Magazine
Men - 21-35 - Highly respected magazine, may want to find out more about the man of the year etc
Men - 50+ - because of the cover star, and some of the discourse of the magazine.
How has the over 50 market been targeted for Saga Magazine?
Cover star used - Michael Caine, older man
Discourse - stories of childhood
Simplistic colour scheme
Discourse - Ageism and the BBC
Discourse - Cooking recipes etc
Discuss how media texts attract different audiences:
- Skins - teenage based, involves house parties, alcohol and drunk
taking - Many young people will be able to identify with the characters
within this program. Has multiple series, so is majorly successful. Can
be applied to different media theories as to why audiences use this
text.
- The Green Hornet - For fans of action films - car chases, bombs etc.
However, people who are fans of Seth Rogen will also watch this film.
- Cosmo Magazine - For females aged 18-30 - Discourse of the magazine
suggests this, articles about sex and love life. Also has articles on
fashion, as well as including famous cover stars that many girls aspire
to be like.
Different representations of age in the media
Young;
- August 2011 riots
- Olympics
- Tv shows, such as X Factor
- Attack the block
- Misfis/skins
- 16 and pregnant
- Old
- James bond
- Everybody loves Raymond - Marrie
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