The Proposal

Film Name - 2:14 We are told the film name so late into the trailer so that people do not forget it. Being at the end of the trailer makes it more memorable. The name also gives a big hint as to what the film will be about. 

Actors - 2:03 We are told the stars names so late into the trailer through the use of a voice over so that people do not forget them. However, both Sandra Bullock and Ryan Reynolds are very recognizable people, as they both appear in the genre multiple times. Fans of both stars will want to come and see the film. They are both introduced with a sort of tag line, as for each we are told that 'this is andrew', etc. We also see close ups of each to establish them in our audiences mind.

What ties action together - 0:08 These graphics on screen tells the viewer a bit more about the film, linking shots together so that the story is easier to follow.The font of these graphics shows that it is type writing on a computer screen, again relating to the office work environment.

Narrative - Throughout the trailer we see that Andrew (r.r) is running late for work. His boss is seen as a dominating woman figure (s.b). We then seen that his boss is in trouble and is about to get deported back to Canada. However, she makes Andrew pretend to be getting married to her so that she doesn't have to leave her job. Through some of the shots of when they go to their parents house we see that perhaps a romance is starting to blossom. Enigma code - do they end up together? Does Andrews boss Margaret get deported? Trailer makes use of a linear structure.

Music - Non-diegetic sound through the use of a soundtrack; Taking Care Of Business - Bachman-Turner Overdrive, Bam Boogie - Bent Fabric, Fool For Love - Stefy and Hot N Cold - Katy Perry. As well as this, there is a voice over that announces the name of the stars, as well as using genre specific lexis, such as 'Some proposals change you for better or worse.' The music is well known songs, as with most rom coms.

The trailer also makes use of diegetic sound, such as car horns, alarm clock, computer typing and telephones ringing - All of these diegetic sounds relate to an office work space. They add to the realism of the trailer too.

Timing - Fast paced, trying to fit a lot of information into a trailer that is just over two minutes long. 

Last frame - Comic element through family members, like with most rom coms - Also given a 'Coming Soon', showing that the film will be released shortly, builds excitement.

Iconography - Set in America, yellow taxi,
                    - Office setting - computer equipment, telephones, desks, office work wear
                    - Alaska - snow

Camera shots - Establishing shot of America, close ups used to see the emotion of a character, medium shots used to see body language of characters, as well as facial expressions.

Camera angles - Low angle shot shows the boss in a position of weakness as she might get deported.

Camera movement - tracking shots, panning shots