Bridget Jones's Diary

Film Name -2:14 & 1:34 The name of the film is introduced to us early into the trailer, as it helps us to understand the narrative of the film. The voice over of the trailer also helps us to understand the narrative, as it is as if we are listening to a diary entry. We are told the name of the film again near the end of the trailer. This is to ensure that the audience remembers the name of the film.

Actors 1:08- We are told the stars names so late into the trailer through the use of a voice over and onscreen text so that people do not forget them. However, Renee Zellweger, Colin Firth and Hugh Grant are very recognizable people, as they both appear in the genre multiple times. Fans of these stars will want to come and see the film. We see close ups of each to establish them in our audiences mind.

What ties action together - 0:12 - On screen graphics tie action together, along with the voice over provided by Renee Zellweger, as it helps to add meaning to the narrative of the film, as it is almost like a diary entry. On screen graphics support what she is saying. The on screen graphics are in colours that stand out on a black background, so they are easy for viewers to read.

Narrative -The trailer introduces us to what the film is going to be about. Bridget is writing a diary as she wants to take back control of her life. She makes a number of resolutions, such as to not care about her weight, or to not date people with certain qualities. However, she ends up falling for her boss, who embodies all of these qualities. She is torn between two love rivals.

Music -Non diegetic through the use of a soundtrack - includes a rendition of 'All By Myself - Celine Dion' by Renee herself, and all pretty well known songs, as with most Rom Coms. As well as this, there is a voice over that announces the name of the stars, as well as using genre specific lexis, such as 'In every life there comes a time to turn the page.' Diegetic sound -The lift, car engine, kareoke music, telephone

Timing - Just under 2 minutes long. However, the trailer is quite slow paced, but there is a lot of information within it. 

Last frame - Last frame sees Bridget answering the phone, referring to herself as a 'sex goddess'. This is comical as we are then made aware that she answered the phone to her dad.


Iconography -Office setting - desks, computers, telephones
Christmas - Christmas tree, tinsel, fairy lights
Gym - treadmills etc


Camera shots - Close ups on protagonists - used to establish them in the mind of the audience, as well as to convey their emotions and feelings.
POV shots - see action from the eyes of the stars 
Medium shots - shows body language, which helps audience to understand how they're feeling.

Camera angles -Eye level angles - helps to convey the feelings and emotions of the main protagonists.  
Birds eye view 

Camera movement - Pan, tilt, zoom, tracking

How To Lose A Guy In 10 Days

Film Name -2:14 We see the name of the film so late into the trailer so that it will be memorable to the audience. However, we also hear mention of the film title throughout the trailer, as the main protagonist is asked to write an article called 'How to lose a guy in 10 days'.

Actors - We are told the stars names so late into the trailer through the use of a voice over so that people do not forget them. However, both Kate Hudson and Matthew McConaughey are very recognizable people, as they both appear in the genre multiple times. Fans of both stars will want to come and see the film. They are both introduced with a sort of tag line, as Andie introduces herself to us within the first second of the trailer, and we are then told that she is a how-to girl at a magazine. We also see close ups of each to establish them in our audiences mind.

What ties action together - 0:12 - These graphics on screen tells the viewer a bit more about the film, linking shots together so that the story is easier to follow. Presented on a black background with white text to stand out. This makes it more likely that the audience will read the information.

Narrative -The trailer introduces us to what the film is going to be about. Andie works as Composure Magazine as a how-to girl and her new assignment is How To Lose A Guy In 10 Days, whereas Ben has a bet that he can make a woman fall in love with him in 10 days. These two are thrown together and both try to win their bets. The trailer leaves us with an enigma.. will they be together? Who will win the bet? 

Music -Non diegetic through the use of a soundtrack - Hispanic Dance - Claude Bolling, Original Trailer Music - ParodiFair, Glad - Traffic, You're So Vain - Carly Simon, You Better You Bet - The Who, Don't Dream It's Over - Sixpence None The Richer, all pretty well known songs, as with most Rom Coms. As well as this, there is a voice over that announces the name of the stars, as well as using genre specific lexis, such as 'it's turning into something that could last a lifetime'. Diegetic sound - Sounds of moving traffic, record player, slamming of cabinet door, dog bark.

Timing - Just over two minutes long. However, the trailer doesn't feel that fast paced, although you still get a lot of information crammed in. 

Last frame - The last frame sees Andie asking Ben a question. 'True or false, all is fair in love and war', to which Ben replies true. This is obviously designed to intrigue the audience, as we are aware of the situation that both protagonists are in. However, it is also used as a rhetoric, which makes the audience question this themselves.


Iconography -City setting - yellow taxi, establishing shot of the skyline
office setting - desks, computers, telephones
Rom Com - Hearts, flowers, colours such as red,


Camera shots - Establishing shot of the city - used to show setting.
Close ups on protagonists - used to establish them in the mind of the audience, as well as to convey their emotions and feelings.
Medium shots - shows body language, which helps audience to understand how they're feeling.

Camera angles - High angle/ low angle - puts Andie in a position of weakness, and Ben in a position of power.
Eye level angles - helps to convey the feelings and emotions of the main protagonists.  

Camera movement - Pan, tilt, 

Representation of Women - Cosmopolitan Magazine Cover, May 2011

 

 Women are judged by their looks and appearance. Stereotypical representation as they are defined by how men see them and how society expects to see them. 

Hayley Williams as cover girl - appeals to both men and women, as women aspire to be like her (unattainable aspirations) and men want to be with her (The male gaze).  However, airbrushing and other forms of editing have been used to construct this image of unattainable beauty.

The cover line by which Hayley Williams is represented by defines her in terms of relationships, 'Hayley Williams, Paramore's .. on Love'. However, it also says 'on success', showing her in a powerful, unpassive way, as she is not the typical woman.

Image constructed through visual codes, mode of address and clothing. 

 Posture and body language suggest self confidence and power, but she is also very sexualised, as she is wearing clothing that reveals a lot. 

The discourse of the magazine is very much based around sex. There are various stories such as 'This sex position increases female orgasm by 56%', and '75 sex moves men crave.'

As well as this, the magazine also seems based around beauty and looking good, 'Lean thighs.. without lunges'.

Representation concentrated on sexuality. 

Unrealistic representation of women. 

The sell line of the magazine, 'Call him or text?' draws in the female audience, as it gives them advice on relationships and love. 

The colour red used also symbolizes passion and love, again relating to the discourse of the magazine. 

Direct mode of address.

Representation of Women - Miss Nothing Music Video by The Pretty Reckless

Context of Music Video

Based upon the last supper and the idea of Mary Magdalene losing her mind. Mary Magdalene was said to be present at both the crucifixion and the resurrection of Jesus, and was described as courageous and brave. There have been many different ideas about the role that Mary Magdalene played within The Bible, such as a harlot, secret lover, wife and mother. Many people consider her to be a saint. Mary Magdalene was said to be present at the last supper, but played only a minor role, as she wiped feet. She was not said to be present at the table. 

Textual Analysis 

Type of music video - Thematic. Song lyrics are as important as the actual video. Also narrative, as the music video takes the audience through a specific story.

'And as I watch you disappear into the ground
My one mistake was that I never let you down
So I'll waste my time and I'll burn my mind
On miss nothing, miss everything'

The lyrics for the chorus above suggest a character that was unpowerful. It also suggests the decay of the mind in to insanity, which again suggests a weak woman, who is being dominated by a male character.

Title - The first thing you notice about the music video is the actual title of the song. The title, 'Miss Nothing', could be seen as thinking lowly of oneself. The word nothing suggests no value, which could directly reflect how the persona seen within the music video thinks of herself. However, if we read further in to the title, we could also say that the word 'Miss' directly tells us that within this representation Mary Magdalene is not seen as a wife. (Intertextuality used throughout.)

Clothing - Taylor Momsen, the lead singer of The Pretty Reckless, is seen to be sexualised within this music video through the use of particular clothing. The clothing she wears is seen as very provocative and revealing, thus suggesting a totally different representation of Mary Magdalene that totally challenges other representations of her. During the first few seconds of the music video we get a close up, where she appears to be wearing a veil. The fact that she is dressed in white could suggest a positive representation of Mary Magdalene, as white has the connotations of purity and innocence. However, this suggests that woman are sexualised throughout the media, and it also shows that they are trying to sell their music through sex.

Filming and editing - The fast paced editing and the use of certain effects, such as a fast forward and rewind, are used to suggest that the character is become/ becoming mad. This again tries to show a weak woman. However, this too can be contradicted, as throughout the music video she is seen walking around on top of the table, which could be seen as dominance. As well as this, she also smashes a bottle over a mans head, showing her in a position of power. Another intertextual link can be seen through the filling up of the glasses, showing her as a servant, like Mary Magdalene at the last supper. The editing also suggests that she is upset. The lead singer of the band, Taylor Momsen also said, when asked what the video and song was about, that 'It is about how Mary felt, and how she was grieving, but I think that a lot of people can relate to it.'

Enigmas - Who has she lost and what did they mean to her? Is she actually gone mad?
 

Iconography - Some of the iconography relates to the genre of the band (Post grunge). Dark clothing, black nail varnish, dark make up, skulls and crosses etc.

Star status - Close ups, long shots etc used, fast paced editing, shows her insanity and she crawls around the floor and table, which again is sexualised. The band is mainly marketed around the star status and sex appeal of their lead singer Taylor Momsen. This is shown within the music video, as she takes center of attention throughout. This appeals to their male audience. As well as this, there are quite a few other famous people who are included in the video, such as Jimi Hendrix and John Lennon.

Chanel Website Analysis

 

 

Audience - Primarily women between the ages of 30-60. However, Chanel also do products specifically for younger women. Aimed at women who appreciate what Chanel stands for, such as luxury, elegance and class. Possibly aimed at the upper class, due to the expense of items.

 Navigational features - roll over buttons which allow users to go from one page to another. These are displayed clearly at the bottom of the webpage and are used for ease of user navigation throughout. Each internal link has a meaningful name which be related to the contents of what will appear on the specific page. This allows users to find pages of interest to them quickly. (Helps with promotion of goods.)

Flash elements - Flash animation/ video - All pictures used within this video contains the Chanel logo clearly. However, the video makes the webpage run slower, which could deter people from going on there. As this contains the Chanel logo, it gives a clue as to what the contents of the rest of the webpage will contain. It also shows a range of products that are on offer etc. (Helps with promotion of goods.) The pictures are of high quality, which could reflect the high quality of the products that they offer.

Title/banner headline - None

Banner advertisements - See flash elements (Contextual advertising)

Multimedia features - Videos - such as the video used that shows par of Chanel's collection and fashion week, etc.The website also makes use of text, which is used to inform and persuade readers to buy products etc.

Interactive features - Navigation, such as scrolling through the page using a drag and drop feature. Users can also sign up to the Chanel newsletter through the website.

External web links - There is an external link to 'Chanel Videos' that takes the user to YouTube.

Logo - Bold, stands out and grabs the users attention. This is consistent throughout, as the Chanel logo is a very recognizable logo.

Colour scheme - Understated and minimalistic colour scheme. Simplistic. This emphasizes the high quality and classy feel of the Chanel brand.

By Melissa, Stuart and Callum.